Offer PosMasr Cloud: the first year 20% off with the code · the licence at launch prices until 15 October See the offer →

Help centre · Step-by-step manual

CRM and campaigns

Choose the appropriate workspace and branch. Your plan, enabled modules and team permissions determine which actions are available.

CRM and campaigns

  1. Enable CRM and open a customer profile to record the next follow-up, or create a deal and move it through the pipeline.
  2. Create a segment and review its recipients. Record valid marketing consent before scheduling a campaign; respect opt-outs and STOP requests.
  3. Review campaign results and failed deliveries before retrying. WhatsApp needs your connected account and an approved template outside the reply window; provider charges are separate.

Help for this screen

On this screen

Online · CRM

Your customers in one place: who buys, who is slipping away, who agreed to hear from you.

Customers who used to come regularly and have now gone twice their usual gap without buying.

How to use this feature

Update the figures now · Customers · Customers who bought · Agreed to messages · Birthdays this month · Download CSV · Download Excel · Campaign results · Campaign · Channel · Sent · Replied · Opened the link · Bought within 7 days

Online · Campaign

WhatsApp only lets free text reach customers who wrote in the last 24 hours. Add your approved marketing template in the CRM settings to reach the others.

How to use this feature

All customers · Sent · Delivered · Replied · Opened the link · Bought within 7 days · Sales after the message · Preview · This channel cannot send yet. · Actions · Send a test to me · Start at (optional) · Start · Pause

Online · Campaigns

A message to a segment, now or at a time, only to customers who agreed. Sent a few at a time, never in the quiet hours.

How to use this feature

WhatsApp is not connected, so campaigns can only go by e-mail. · Connect the front desk · Campaign · Channel · Segment · State · Sent · Replied · Opened the link · No campaigns yet. · All customers · New campaign · Name · coming soon

Online · Customer 360

A customer gets messages on a channel only after agreeing to it. A no (or a STOP reply) wins until they agree again.

How to use this feature

Spent (all) · Visits · Last visit · Average bill · Owes · Points · Consent · How · Agreed · Said no · Details · E-mail · Birthday · City

Online · Flows

Messages that go by themselves, once per occasion, only to customers who agreed.

How to use this feature

On · Off · Set them up in the credit book: · Credit book settings · coming soon · Send this flow · Channel · New messages a day at most · Offer link · your review link · Coupon code · Message · Save

Online · Pipeline

Deals with businesses: from lead to won, with the value, the next step and the files.

How to use this feature

Open deals · Win rate · Days to win · Owner · Everyone · Search · Reopen · Quote · Why lost · Save · Stage · Move · Add a note · Add

Online · Segments

Saved filters of your customers. A segment is the audience of a campaign; its count is live.

Every rule must match. Leave a row empty to skip it.

Spent: an amount; visits, stamps left and points: a count; a product or a branch: its code; a group or a channel: as the customer page shows it.

How to use this feature

Segment · Rules · Customers · No segments yet. · Send a campaign · Download CSV · Download Excel · Archive · Change this segment · New segment · Name · Every rule must match. Leave a row empty to skip it. · Rule · Amount or count

Online · Unsubscribe

How to use this feature

Log in · Yes, stop them · Done — no more tips or offers. · Turn them back on · They're back on.

Online · CRM settings

Switch the CRM on, set how fast campaigns go and when they never go.

Needs Customers switched on. Switching it off hides the pages; nothing is deleted.

to customers with an e-mail on their page

WhatsApp lets a business start a conversation only with a template approved in its Meta account. Give its name and language: its first parameter is the customer's first name, the second the message.

Leave empty to count your top fifth of customers as high-value.

How to use this feature

CRM · The CRM · Use the CRM in this shop · Save · Channels · ready · not connected · Connect the front desk · to customers with an e-mail on their page · coming soon · Pace and quiet hours · Messages a day at most · Marketing messages per customer a month at most · Quiet from

Help centre

Search by feature, screen or task. Open a guide and share its link with your team.

Help centre

Try PosMasr free for 7 days

Download, pick your products from the ready catalogue, plug in the printer and start selling today — no internet needed. Want the shop on any device instead? PosMasr Cloud runs online.